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Branding Identity Worksheet

Provided By Potential.com, Content Partner for SME Knowledge UAE   Benefits:   Branding is what differentiates your products and services from your competitors',  defines your company’s mission and vision, and creates a unique company culture that all employees adhere

Channels Worksheet

Provided By Potential.com, Content Partner for SME Knowledge UAE Benefits: Defining your channels is essential and important to your customers and to your business. Through the right channels,  you can reach these customers more effectively. Channels include Email, Web, Social Medi

Copywriting Basics

Different types of ads require different copy guidelines. An effective newspaper ad won't necessarily work in your local Yellow Pages. Your approach in radio commercials may differ significantly from what you say in a magazine ad. These tips are designed to help you create ads that work. Be aware t

An overview of promotional decision making and its significance

Provided by Potential.com, Content Partner for SME Knowledge UAE Promotion is a form of corporate communication that employs diverse methods to reach a targeted audience with a certain message so as to attain specific organizational objectives. So how can you best promote your products, whether goo

Practical tips to make the most of every first impression through a well-crafted elevator pitch

Provided by Potential.com, Content Partner for SME Knowledge UAE An elevator pitch is a short summary used to quickly and simply define a product, service, or business and its value proposition; which, if successfully developed and strategically utilized, it can make networking more succe

Flaunt your product through smart marketing

Provided by Potential.com, Content Partner for SME Knowledge UAE   Advertising and marketing can’t be interchangeably used. The latter is an umbrella term which incorporates the former. Marketing is about business development. Knowing the target market and being able to unleash

Understanding the strength of strong branding

Provided by Potential.com, Content Partner for SME Knowledge UAE Branding is just not your logo but much more than that. Branding is everything you do related to your business; ranging from your logo design, website, social media presence to face-to-face customer interaction and after-sal