Market Research & Planning

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Branding Identity Worksheet

Provided By Potential.com, Content Partner for SME Knowledge UAE   Benefits:   Branding is what differentiates your products and services from your competitors',  defines your company’s mission and vision, and creates a unique company culture that all employees adhere

Channels Worksheet

Provided By Potential.com, Content Partner for SME Knowledge UAE Benefits: Defining your channels is essential and important to your customers and to your business. Through the right channels,  you can reach these customers more effectively. Channels include Email, Web, Social Medi

The 7Ps of Marketing Worksheet

Provided By Potential.com, Content Partner for SME Knowledge UAE   Benefits: The 7 P’s of the marketing mix include: People, Product, Price, Promotion, Place, Process, and Physical Evidence. These elements are required to successfully market your company, products and services.

Low Cost Market Research

To run a successful business, you must know your market thoroughly. Strong market research can provide you with a range of information about your customers, your industry, and your competitors. In your start-up phase, it will help you determine how feasible a business idea is. As your business expan

Top Six Pricing Mistakes

A sound pricing structure helps companies generate sales and build customer loyalty. The wrong pricing structure can leave businesses struggling to service customers and reach profitability. When you need to determine what to charge for your products and services, steer clear of these common pricing

Pricing Q&A's

Whether you sell a product or service, the price you charge your customer will have a direct impact on the success of your business. Unfortunately, pricing is one of the least understood facets of running a small business. Many small business owners calculate their basic costs, and then pick a price

Effective Competitive Analysis

For your small business to succeed, you need to know almost as much about your competitors as you do about your own company and customers. Unfortunately, many small business owners make the mistake of waiting until a competitor has opened up shop across the street and is cutting into profits to find

Segment Your Audience

Customer segmentation is understanding your customers' unique characteristics and behaviors so you can come up with a marketing message that communicates with them effectively. It also helps you to spend your marketing dollars wisely, using only those vehicles that can reach your identified segments

Two elements for innovation

Provided by Potential.com, Content Partner for SME Knowledge UAE   How do you innovate? This video explains the two important elements for innovation.

Difference between features and benefits

Provided by Potential.com, Content Partner for SME Knowledge UAE   Identify benefits from features and specs. This video explains the difference between benefits and features.Are all features benefits?Are all benefits features?Do all features carry benefits?Do people buy features

What is innovation?

Provided by Potential.com, Content Partner for SME Knowledge UAE   What is Innovation? This video explains innovation is not an idea, not an invention.It signifies a substantial positive change compared to incremental changes.

Importance of a Solid Strategy

Provided by Potential.com, Content Partner for SME Knowledge UAE   A solid strategy is essential for your business. This video explains why is it important to have solid strategy to focus your energy, give the organization a sense of direction and increase the value of offer

Four marketing objectives

Provided by Potential.com, Content Partner for SME Knowledge UAE   This video explains the four marketing objectives.  Ensure that the marketing objectives are aligned with the companies and sales objectives.Constantly review your marketing objectives.Ensure your marketing object

Top Six Pricing Mistakes

A sound pricing structure helps companies generate sales and build customer loyalty. The wrong pricing structure can leave businesses struggling to service customers and reach profitability. When you need to determine what to charge for your products and services, steer clear of these common pricing

Practical tips to get the most out of your “routes-to-market”

Provided By Potential.com, Content Partner for SME Knowledge UAE A marketing channel of distribution is the path or pipeline through which products flow in one direction and generated payments flow in the opposite direction. The type and efficiency level of a business’ marketing cha

Branding and its importance to your business

Provided By Potential.com, Content Partner for SME Knowledge UAE   A brand is a name, term, sign, symbol, design, or a combination of them, intended to identify your product(s) and differentiate it/them from those of others. Branding is not about getting your target audience to choose

3 Marketing Lessons from the Rise and Fall of Ron Johnson

Provided by Potential.com, Content Partner for SME Knowledge UAE I am a big believer that marketing is a spectator sport. We can learn a lot from each other’s brand activities in the marketplace. When it comes to brands that give us a lot to learn from lately, J.C. Penney offers some

An overview of benchmarking and its substantial benefits

Provided by Potential.com, Content Partner for SME Knowledge UAE “Benchmarking” is the systematic process of searching for best practices that lead to continuous improvement and positive change, and is one of the most effective management tools which bring about quantum-leaps