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Channels Worksheet

Provided By Potential.com, Content Partner for SME Knowledge UAE Benefits: Defining your channels is essential and important to your customers and to your business. Through the right channels,  you can reach these customers more effectively. Channels include Email, Web, Social Medi...

The 7Ps of Marketing Worksheet

Provided By Potential.com, Content Partner for SME Knowledge UAE   Benefits: The 7 P’s of the marketing mix include: People, Product, Price, Promotion, Place, Process, and Physical Evidence. These elements are required to successfully market your company, products and services. ...

Low Cost Market Research

To run a successful business, you must know your market thoroughly. Strong market research can provide you with a range of information about your customers, your industry, and your competitors. In your start-up phase, it will help you determine how feasible a business idea is. As your business expan...

Top Six Pricing Mistakes

A sound pricing structure helps companies generate sales and build customer loyalty. The wrong pricing structure can leave businesses struggling to service customers and reach profitability. When you need to determine what to charge for your products and services, steer clear of these common pricing...

The importance of good distribution decisions in designing your marketing plan

Provided by Potential.com, Content Provider for SME Knowledge UAE Effective channels of distribution make the right quantities of the right product(s) available in the right place(s) at the right time(s) to satisfy target customers, while reducing the costs of marketing and acquiring the product(s)...

Effective Competitive Analysis

For your small business to succeed, you need to know almost as much about your competitors as you do about your own company and customers. Unfortunately, many small business owners make the mistake of waiting until a competitor has opened up shop across the street and is cutting into profits to find...

Segment Your Audience

Customer segmentation is understanding your customers' unique characteristics and behaviors so you can come up with a marketing message that communicates with them effectively. It also helps you to spend your marketing dollars wisely, using only those vehicles that can reach your identified segments...

Two elements for innovation

Provided by Potential.com, Content Partner for SME Knowledge UAE   How do you innovate? This video explains the two important elements for innovation. ...

Difference between features and benefits

Provided by Potential.com, Content Partner for SME Knowledge UAE   Identify benefits from features and specs. This video explains the difference between benefits and features.Are all features benefits?Are all benefits features?Do all features carry benefits?Do people buy features...

Four marketing objectives

Provided by Potential.com, Content Partner for SME Knowledge UAE   This video explains the four marketing objectives.  Ensure that the marketing objectives are aligned with the companies and sales objectives.Constantly review your marketing objectives.Ensure your marketing object...

Opening and Marketing

OBJECTIVE: Before you open for business, make sure that all the elements of your business are in place. In order to do this, we have provided a "Before you start" checklist for you to review and supplement with appropriate items. You will learn how to buy, and how to market, promote, and advertis...

Practical tips to get the most out of your “routes-to-market”

Provided By Potential.com, Content Partner for SME Knowledge UAE A marketing channel of distribution is the path or pipeline through which products flow in one direction and generated payments flow in the opposite direction. The type and efficiency level of a business’ marketing cha...

Branding and its importance to your business

Provided By Potential.com, Content Partner for SME Knowledge UAE   A brand is a name, term, sign, symbol, design, or a combination of them, intended to identify your product(s) and differentiate it/them from those of others. Branding is not about getting your target audience to choose...

3 Marketing Lessons from the Rise and Fall of Ron Johnson

Provided by Potential.com, Content Partner for SME Knowledge UAE I am a big believer that marketing is a spectator sport. We can learn a lot from each other’s brand activities in the marketplace. When it comes to brands that give us a lot to learn from lately, J.C. Penney offers some...

An overview of promotional decision making and its significance

Provided by Potential.com, Content Partner for SME Knowledge UAEPromotion is a form of corporate communication that employs diverse methods to reach a targeted audience with a certain message so as to attain specific organizational objectives.So how can you best promote your products, whether goods ...

Finding and sustaining your competitive edge and its importance to your business

Provided by Potential.com, Content Partner for SME Knowledge UAE Competitiveness is viewed as a threefold concept comprising the potential, the process, and the performance. To remain competitive, businesses need to satisfy the four conditions of sustainability, controllability, relativit...