Public Relations

  • Tools
  • How to article
  • Videos
  • Articles
  • Other topics

Sample Press Releases

Event Announcement If your company is doing something special, be sure to alert the press. You can be holding a grand opening...teaching a special class...or carrying a new line of products. In fact, many events are staged simply as a way of creating news...and getting coverage for a company. Think...

Elements for a Successful Press Campaign

To conduct a successful public relations campaign, it helps to be familiar with some of the basic PR tools. Choose any of the following "elements" of a PR strategy to learn more about what they are, how they're used, and when you might want to use them. Press Kit Press Releases Media Alert Back...

Write a Successful Press Release

A press release is one of the primary ways you can communicate news about your company to the media. Reporters, editors, and producers are hungry for news, and they often depend on releases to tip them off to new and unusual products, company trends, tips and hints, and other developments. In fact, ...

Find Your Highest Potential Customers

The 80/20 rule - that 80 percent of your sales come from the top 20 percent of your customers - applies to most small businesses. Nurturing that precious 20 percent means focusing your marketing programs on the customers who drive your company's profitability. A laser-like focus on these high-profit...

Making Cold Calls

Cold calls are phone calls or visits to sale's prospects who don't know you. The objective of a cold call is to gather information about the prospect's potential, educate the prospect on the benefits of your product or service, and in many cases, to get an appointment. There are several challenges t...

Building and maintaining a strong professional network and its significance to your business

Provided by Potential.com, Content Partner for SME Knowledge UAE “Business networking” is the process of establishing a mutually beneficial relationship with other business people and potential customers, and can be considered one of the most effective ways of doing and growin...

Public relations definition, skills, and significance to business owners

Provided by Potential.com, Content Partner for SME Knowledge UAE “Public Relations” is the art of managing information diffusion between an organization and the public, with the objective of inducing the latter to maintain a certain viewpoint about the organization, its leader...

Build Strategic Partnerships

Provided by Potential.com, Content Partner for SME Knowledge UAE   If you are trying to master every aspect of business, you are going to have a very tough time in the today’s competitive environment. It is one of the biggest shortcomings of a businessman who tries to do everyth...