Sales Management

Understanding the strength of strong branding

Provided by Potential.com, Content Partner for SME Knowledge UAE Branding is just not your logo but much more than that. Branding is everything you do related to your business; ranging from your logo design, website, social media presence to face-to-face customer interaction and after-sale service.Small and Medium Enterprises usually ignore the importance of branding because they are mostly too overwhelmed by the unique idea and its availability to the customers. Niche sells but...

Do the basics right to make a difference in sales!

Provided by Potential.com, Content Partner for SME Knowledge UAE   Sales might be considered an easy job for someone who can speak in flow but it is much more than that. Talking would generate the customer base for the first sale but the quality of service and transparency will generate recurring sales for the business. It can only be generated by training the last contact person dealing with the customer with some basic sales knowledge. SMEs should focus on the customers’...

The significance of making correct pricing decisions for your business marketing success

Provided by Potential.com, Content Provider for SME Knowledge UAE In simple terms, pricing is the process of determining what a business will receive in exchange for its goods and/or services. Pricing decisions should be based, not only on what is necessary to recover business costs or match competitors, but also on the customer’s perception of what the good or service is really worth! So how can you make appropriate first-time pricing decisions? Establish a strategic pricing objective,...

Practical tips to make the most of every first impression through a well-crafted elevator pitch

Provided by Potential.com, Content Partner for SME Knowledge UAE An elevator pitch is a short summary used to quickly and simply define a product, service, or business and its value proposition; which, if successfully developed and strategically utilized, it can make networking more successful at generating new leads, developing relationships, and advancing business.  So how can you craft a powerful statement that explains who you are, what you do, how you do it, and whom you...

Overview of the basic concepts of marketing & sales, and their application to your business

Provided By Potential.com, Content Partner for SME Knowledge UAE   Marketing and sales are coexisting elements that can be the lifeblood of any business, if their basic principles are well absorbed, and a solid strategy is carefully developed and successfully implemented accordingly. So how can you reach your customers through marketing and sales? Understand that marketing is a lot more than advertising. Business development, market research, consumer behavior, packaging,...

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Closing the Sale

Closing a sale -- getting your prospect to say yes -- can sometimes be as easy as asking for it. Once you've laid the foundation by qualifying your prospect, discovering their needs, and showing how your product/service meets those needs, it's time to ask for the order. These tips can help you make this process easy and natural. Lay the Proper Groundwork If, in your sales process, you have found out what their needs are and have helped them to recognize that what you are selling is meeting...

Hone Your Sales Presentation Skills

When you deliver an in-person sales presentation, you have a unique opportunity to appeal to your prospect on a number of levels at once. Your physical appearance, your choice of words, your general demeanor and your level of enthusiasm all play a part in whether you come across as powerful and persuasive or weak and ineffective. No two sales presentations will be (or should be) alike, but there are some elements common to all successful presentations. Follow these pointers to make the most of...

How to Learn Your Prospect's Needs

Before you can sell anything to anyone, you must first understand what it is they need. Here are some ways to do that: Do your homework Prior to your meeting with the customer, do your homework to find out as much as you can about his business. Read relevant trade journals, do a periodicals search for articles about his product or industry at the library, read the Wall Street Journal. Find out who your customer's competitors are, what changes are coming in his business and what his chief...

Successful Sales Letters

While the telephone is still the primary tool for reaching your prospective customers, there are many times when you will have to write a sales letter. A strong sales letter can reinforce your sales message, significantly enhance the image of your company in the mind of your prospect, and get your foot in the door. An ineffective letter will cause your prospect to lose interest in your product or service, and can easily cost you an account. Sales letters tend to fall into one of three...

Sales Cycle Worksheet

Provided By Potential.com, Content Partner for SME Knowledge UAE   Benefits:   Manage your sales cycle using effective models and approaches.  Start writing: - Who would be interested in buying your product - Who would be able to serve all these people - Whether you will send proposals to all those you can serve - Whether all the proposals you send will be accepted - Whether the customers will buy at the price you had set, or do you need to negotiate   Manage your...

Preparing a Sales Proposal

Provided By Potential.com, Content Partner for SME Knowledge UAE   Benefits:   A proposal is a: - Sales document  - Technical document - Legal document Proposals define a problem and sell your ability to solve it.    A proposal is a: - Sales document  - Technical document - Legal document Proposals define a problem and sell your ability to solve it.  File Description: The file is a Microsoft Excel spreadsheet template.   Special Features...

Marketing Disciplines

Provided by Potential.com, Content Partner for SME Knowledge UAE   This video talks about marketing and the various disciplines it contain; Business development, market research, consumer behavior, packaging , promotions, communications and merchandising,... For more videos , please visit our website http://www.potential.com  This video is part of the Khalifa Fund training Program, a free online training program that supports and supplies SMEs with free seminars, funding...

Sales

Provided by Potential.com, Content Partner for SME Knowledge UAE   This video talks about sales showing its importance in business since there is no business without sales. In addition it highlights the key step to being a good sales person: Avoid doing things people hate.  For more videos , please visit our website http://www.potential.com  This video is part of the Khalifa Fund training Program, a free online training program that supports and supplies SMEs with...

The sales budget, explained and illustrated!

Provided by Potential.com, Content Partner for SME Knowledge UAE   This video illustrates in details how a sales budget as well as a schedule of expected cash collections could be constructed. The sales budget is the starting point in preparing the master budget and all other items in the master budget, including production, purchases, inventories, and expenses, depend on it.  For more videos, please visit our websites: http://www.potential.com This video is part of the...

The selling and administrative expense budget

Provided by Potential.com, Content Partner for SME Knowledge UAE   This video illustrates in details how a selling and administrative expense budget could be constructed. The selling and administrative expense budget lists the budgeted expenses for areas other than manufacturing. It is divided into fixed and variable cost components.  For more videos, please visit our website http://www.potential.com This video is part of the Khalifa Fund training Program, a free online...

Sales in Business to Business

Provided by Potential.com, Content Partner for SME Knowledge UAE   This video explains the Sales in Business to Business. How do we create interest with clients so they listen to us?

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