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Types of commercial scams on social media sites

 Most small and medium business owners are aware of the important presence on social media channels with respect to customer service and long-term marketing purposes. However, a few of them are aware that security burdens are imposed by this presence and that these burdens become more dangerous...

Quick Tips for Dealing with Setbacks and Common Business Problems

All businesses face difficult situations that can prevent business growth or lead to business failure if the issues are not detected and dealt with on time. The following are quick tips for dealing with setbacks and common business problems:1.     Anticipate potential problemsBen...

Social Media Today

Provided by Potential.com, Content Partner for SME Knowledge UAE   This video talks about the role of social media today, in addition it highlights the two factors driving the social web in 2013.  For more videos , please visit our website http://www.potential.com  This vi...

Social Media Etiquette

Provided by Potential.com, Content Partner for SME Knowledge UAE   This video shows key social media etiquettes neccessary to be acknowledged among which are : Always be courteous, engage with fans , focus on quality, always post useful links, avoid heavy self-promotion, etc,.. . ...

Social Media Statistics

Provided by Potential.com, Content Partner for SME Knowledge UAE   This video shows some social media statistics related to the various social media platforms; Twitter, Facebook, Instagram, you tube and four square.  For more videos , please visit our website http://www.potentia...

Social Media Dos and Don'ts

Provided by Potential.com, Content Partner for SME Knowledge UAE   This video talks about the Dos and Don'ts of social media that shows what can be done on the various media platforms and what is prohibited .   For more videos , please visit our website http://www.potential.com&...

14 Steps to Generating Leads on Twitter

Provided by Potential.com, Content Partner for SME Knowledge UAE In his book, Ultimate Guide to Twitter for Business, online marketing expert Ted Prodromou offers an easy-to-understand guide to using Twitter that will help small-business owners generate leads and connect with cus...

How to choose the best marketing channels for your small or medium business?

Choosing the best way to market your business can be a challenging decision and needs to be well researched. This is because there are many marketing channels that you can use to promote your business. However, you need first to know who you want to reach (i.e. potential customers). A checklist...