Trade Shows

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How to Sell at Trade Shows

According to the Center for Exhibit Industry Research, the majority of trade show attendees are decision makers or influencers that plan to make a purchase within the next 12 months. Don't waste an opportunity like that -- follow these guidelines to help make sure your staff is ready to sell effectively. Avoid soft sells Trade shows require a hard-sell approach. When attendees show interest in your booth, approach them immediately and invite them to learn more about your products or services....

Effective Trade Show Planning

Exhibiting at trade shows, expos, conventions, fairs and other exhibitions gives you a unique sales opportunity that can also help you generate new leads, find suppliers, check out the competition, do some networking, and get publicity. In short, you can achieve at one trade show what it would take you weeks or months to do if you stayed home. And it may even save you money -- according to the Center for Exhibit Industry Research, it costs 62% less to close a lead generated from a trade show...

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In Store Promotions

Provided by Potential.com, Content Partner for SME Knowledge UAE   This video shows what can be done in terms of in-store promotion: Free samples/tastings , BOGOF (buy one get one free) , special product bundles and draws (participate to win ). For more videos , please visit our website http://www.potential.com  This video is part of the Khalifa Fund training Program, a free online training program that supports and supplies SMEs with free seminars, funding opportunities...