Trade Shows

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Effective Trade Show Planning

Exhibiting at trade shows, expos, conventions, fairs and other exhibitions gives you a unique sales opportunity that can also help you generate new leads, find suppliers, check out the competition, do some networking, and get publicity. In short, you can achieve at one trade show what it would take...

How to Sell at Trade Shows

According to the Center for Exhibit Industry Research, the majority of trade show attendees are decision makers or influencers that plan to make a purchase within the next 12 months. Don't waste an opportunity like that -- follow these guidelines to help make sure your staff is ready to sell effecti...

In Store Promotions

Provided by Potential.com, Content Partner for SME Knowledge UAE   This video shows what can be done in terms of in-store promotion: Free samples/tastings , BOGOF (buy one get one free) , special product bundles and draws (participate to win ). For more videos , please visit our webs...