Procurement, Inventory, and Production

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Difference between features and benefits

Provided by Potential.com, Content Partner for SME Knowledge UAE   Identify benefits from features and specs. This video explains the difference between benefits and features.Are all features benefits?Are all benefits features?Do all features carry benefits?Do people buy features

What is innovation?

Provided by Potential.com, Content Partner for SME Knowledge UAE   What is Innovation? This video explains innovation is not an idea, not an invention.It signifies a substantial positive change compared to incremental changes.

Quality management and its significance to your businesses

Provided by Potential.com, Content Partner for SME Knowledge UAE Quality management is, by definition, the process of planning, controlling, assuring, and improving quality; both in business operations and productivity, with the objective of achieving and maintaining a desired level of ex

The importance of good distribution decisions in designing your marketing plan

Provided by Potential.com, Content Provider for SME Knowledge UAE Effective channels of distribution make the right quantities of the right product(s) available in the right place(s) at the right time(s) to satisfy target customers, while reducing the costs of marketing and acquiring the product(s)