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Physical Location and Space Management

Provided by Potential.com, Content Partner for SME Knowledge UAE   This video talks about the physical location, what matters is how people feel when they enter and their assistance from entry till exit.   For more videos , please visit our website http://www.potential.com ...

Push and Pull Strategies

Provided by Potential.com, Content Partner for SME Knowledge UAE   This video talks about promotion, one of the seven essential marketing elements, differentiating between two promotion strategies, the push and pull strategies and supporting examples.  For more videos , please vi...

Customer Importance To Business

Provided by Potential.com, Content Partner for SME Knowledge UAE   This video talks about the importance of customer to business , the main goal of the marketing process should satisfy and meet consumer needs. For more videos , please visit our website http://www.potential.com  ...

Presence on Communication Channels

Provided by Potential.com, Content Partner for SME Knowledge UAE   This video gives various tips related to the presence on communication channels; Be on channels where your target audience is , in case of limited budgets be on low-cost channels as social media,... In addition it stu...

Price Sensitivity

Provided by Potential.com, Content Partner for SME Knowledge UAE   This video shows various examples on price sensitivity; Price sensitivity is high on essential commodities like bread and water, becomes bit lower on products where quality is important and becomes almost null on luxu...