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Branding Identity Worksheet

Provided By Potential.com, Content Partner for SME Knowledge UAE   Benefits:   Branding is what differentiates your products and services from your competitors',  defines your company’s mission and vision, and creates a unique company culture that all employees adhere

Channels Worksheet

Provided By Potential.com, Content Partner for SME Knowledge UAE Benefits: Defining your channels is essential and important to your customers and to your business. Through the right channels,  you can reach these customers more effectively. Channels include Email, Web, Social Medi

Get Ready to Sell Online

The Internet is a great promotional vehicle, research tool, and communication channel for connecting with clients and customers. But in today's marketplace small businesses are discovering that the real payoff of an online presence is electronic commerce: using the Web to sell your small business' p

Branding and its importance to your business

Provided By Potential.com, Content Partner for SME Knowledge UAE   A brand is a name, term, sign, symbol, design, or a combination of them, intended to identify your product(s) and differentiate it/them from those of others. Branding is not about getting your target audience to choose

Should Your Business Have a Podcast?

Provided by Potential.com, Content Partner for SME Knowledge UAE Your business probably has a website, Twitter account and Facebook page, but does it need a podcast? Consumers enjoy podcasts because it gives them alternative and more convenient ways to consume content, says Deborah Shane

14 Steps to Generating Leads on Twitter

Provided by Potential.com, Content Partner for SME Knowledge UAE In his book, Ultimate Guide to Twitter for Business, online marketing expert Ted Prodromou offers an easy-to-understand guide to using Twitter that will help small-business owners generate leads and connect with custome

The importance of developing and managing your web presence

Provided By Potential.com, Content Partner for SME Knowledge UAE The term “web presence” refers to the collective online existence of a business, through which products and services are promoted, buyers are attracted and engaged, and customers’ and prospects’ lifet

Understanding the strength of strong branding

Provided by Potential.com, Content Partner for SME Knowledge UAE Branding is just not your logo but much more than that. Branding is everything you do related to your business; ranging from your logo design, website, social media presence to face-to-face customer interaction and after-sal